Adobe Review

Adobe Experience Cloud In-Depth Review

by ComparisonX Editorial Feb 21, 2019

Adobe Experience Cloud is one of the best known marketing automation solutions on the market.  The company has been a favorite of graphic designers and creative agencies for years. Today Adobe offers a lot more than than design tools.

The Adobe marketing stack is one of the most feature filled solutions. Adobe Experience Cloud has tools to manage everything from planning and buying media, through to analytics and performance.

Is it the right product for you? Let’s learn a little bit more about it before you make any decisions.

Table of Contents

Adobe Experience Cloud Review

Adobe Experience Cloud is a system that brings together the many smaller programs that handle many aspects of your company’s digital marketing strategy. Right now you may use one piece of software to create your content, another to send marketing emails, and another to buy ads. With Adobe Experience Cloud you can manage all these tasks from one central location. This makes the entire digital marketing experience much cleaner and better organized.

Having all tools under one software provider is referred to as a marketing stack. Read about the pros and cons of a marketing stack here.

The world of digital marketing is driven by data and analytics. The Adobe Experience Cloud features powerful reporting tools that will allow you to see how your campaigns are performing. This system allows you to drill down into every detail of your marketing plan and make adjustments and optimizations when necessary.

Key Features of Adobe Experience Cloud

Adobe Experience Cloud is jam-packed with powerful and interesting features for its users to take advantage of, such as:

 

Personalization

Just about every marketing guide on the market says that you should always try to speak to your customers in a way that is personal to them. In the days of mass media, this was often difficult to accomplish. Now though, Adobe Experience Cloud has made it easier than ever. Its Adobe Target feature allows users to use machine learning to test and optimize messages so that you can talk to each of your customers in a way that is meaningful to them.

 

Marketing Analytics

Unless you have a way of measuring your results, you have no way of knowing whether your marketing efforts are succeeding or failing. Adobe Experience Cloud and its Adobe Analytics feature help take the guesswork out of advertising. This powerful tool allows you to track every aspect of your online marketing in real-time. Once you have all this data in hand, it then becomes much easier to make alterations to your strategies.

 

Audience Profiles

Too many systems throw reams and reams of data at the user and expect them to know how to put it all together in a way that makes sense.

Through its Adobe Audience Manager feature, it helps users to gather as much information about their audience and put it all together into a single customer profile. This makes it easy to act on new information about each customer or target marketing toward customers who fit a certain profile. In other words, Adobe Audience Manager helps the user to know who to advertise to and when.

 

Content Management

From social media to on-site company blogs, many businesses post web content to an array of different places. Without the proper tools, this can become very messy and difficult to keep up with.

Adobe Experience Cloud aims to be the tool that you need to keep your content marketing manageable. Its Adobe Experience Manager feature allows users to create vast quantities of content and manage it in a dynamic and effective way. Its connection with Adobe Creative Cloud allows you to get your content to market faster and in a more personalized way.

 

Campaign Execution

In the past, marketers often took a scatter-gun approach to advertising. Now it is possible to make your marketing campaigns narrow and precise using Adobe Experience Cloud. Using its Adobe Campaign feature, users can accurately map every stage of the customer journey and create advertising campaigns that deliver an effective message at the optimal time. This helps to eliminate wasted time on your end and helps to ensure that you do not inundate your customers with marketing material that they are not interested in.

 

Advertising

Many large scale marketing plans will involve a mix of paid search, social media and display advertising. This usually means that you will need to interact with multiple different ad-buying programs in order to purchase the advertising that you need. With Adobe Experience Cloud, this is no longer the case. Its Adobe Advertising feature centralizes the ad-buying experience and allows users to automate every facet of their media buying. Once your ads run, you will even be able to monitor their performance from within the Adobe platform.

 

Commerce

In the world of business, you want to make it as easy as possible for your customers to but your product or service. Adobe Experience Cloud delivers exactly that. Its Magento Commerce Cloud feature allows users to perfect every aspect of the shopping experience and create a high-quality buying experience with each transaction. This powerful feature also allows you to better manage your order processing and fulfillment.

 

Engagement Marketing

In an ideal world, your company’s sales and marketing systems would work in perfect harmony with each other. Adobe Experience Cloud endeavors to make this a reality. Its Marketo Engagement Platform feature allows the user to manage leads and develop long-term customer relationships through marketing automation. The system takes every piece of data that your company has on file about a customer before deciding on how best to market to them. This helps to ensure that you are always marketing to the right people at the right time.

 

Features Of Marketo

Of all of the individual components that make up the Adobe Experience Cloud system, there is perhaps none more interesting than the Marketo Engagement Platform.

 

Marketo Marketing Automation

Without the right tools on hand, marketing can be a very labor-intensive process. However, with Marketo’s automation tools, it becomes much easier to find and engage with each of your customers. These tools can help you to learn more about what your customers want to know and see. It gives you the opportunity to provide them with exactly what they need. By optimizing your marketing efforts in this way, Marketo can help you to build long-lasting and meaningful relationships with your customers.

 

Marketo Account-Based Marketing

Using artificial intelligence, the system can use predictive algorithms to tell you which clients you should target your marketing at and when. Even better, these account-based marketing tools are very easy to use, so you will be able to roll it out within your company in a matter of days, not months.

 

Marketo Email Marketing

Email marketing is by no means a new invention or innovation. The practice has been around for more than two decades now. Thee Marketo software makes it easy to create detailed marketing emails and get them into the hands of your clients. Using a visual editor and a selection of responsive templates, you will be able to create marketing emails that look appealing and attractive on whatever device your customers might be utilizing. Marketo’s email marketing tools also allow you to automatically trigger emails in real time, use A/B testing to optimize your marketing and keep a close eye on how your marketing emails are performing at any moment in time.

 

Marketo Mobile Marketing

Every year, more and more of the world’s online activity is carried out on mobile devices. It is imperative that your company has the ability to speak to your customers via their smartphones and tablets. With Marketo, you can do exactly that. Its tools allow you to deliver personalized information to your customers wherever they may be via push notifications and in-app messages. You can even make alterations and changes to the marketing that you push out based on the geographic location of your customer’s device.

 

Marketo Social Media Marketing

Social media accounts for some of the highest amount of time spent online. Marketo’s suite of tools makes it easier than ever to reach out to your customers via social media. It offers features that make it easy for your customers to share your content, track your metrics, and personalize your social ads. These features make it possible for your company to learn more about its customers, engage with them on a personal level and acquire new customers.

 

Marketo Digital Advertising

If you want your customers to pay attention to your digital advertising, you will need to ensure that it is personalized and highly relevant to them. Though this was once a very difficult task, it has become easier in recent years. With the Marketo system, you will be able to:

  • Optimize your paid search ads
  • Targeting them at the right customers
  • Bring interested and valuable visitors back to your site through retargeting
  • Segment your customers based on their interests and preferences

Marketo’s digital advertising tools aim to make it easier for you to reach your customers in a targeted and personalized manner.

 

Marketo Website Personalization

For many businesses the vast majority of people who visit their website are people who have never been there before. You will want to make every effort to give them a reason to stick around or come back again another time. The best way to accomplish this is through website personalization.

With Marketo Personalization features you will be able to:

  • Customize the content
  • Tailor messaging
  • Apply different calls-to-action

The content that visitors see when they come to your website van be based on factors such as their previous browsing history and location. By personalizing their experience in this way it will become easier to convert them into customers.

 

Marketo Marketing Analytics

Without tracking and accurate data it is impossible to know how your marketing efforts are performing. With Marketo it is easy to find the information that you require. Even better, Marketo doesn’t just throw a series of numbers at you and expect you to know what to do with them. Instead, it puts your data into easy-to-understand graphs and charts for you to review. Once you have this information on hand, it then becomes much easier to make actionable decisions.

 

Marketo Content Recommendations

If you would like your customers to read and pay attention to your marketing content, you should ensure that they will find it interesting and relevant. Marketo’s content AI tools aims to help you do exactly that. It is capable of crawling your website and identifying blog posts or images that your customers may find interesting and then recommending it to them. This, in turn, works to boost your overall return on investment from your content marketing plans.

 

Marketo Sales Engagement

Just about every sales manager in the world would like their reps to be able to spend more time selling and less time worrying about administrative tasks. Marketo aims to make this possible through:

  • Automated inbound and outbound engagements
  • A prioritized client list
  • In-depth insights

This gives sales teams the ability to spend their day speaking with the customers who have the best chance of saying yes to a deal. This level of efficiency can do wonders for reducing waste and increasing sales within your business.

Marketos key competitor in sales engagement comes from Salesforce and HubSpot.

Read our detailed review of HubSpot.

 

Pros Of The Adobe Experience Cloud System

When your company makes use of the Adobe Experience Cloud system you will enjoy a number of key benefits, such as:

 

Flexible Pricing

When purchasing any product or service, the last thing you want to do is wind up paying for an array of features that you don’t need or won’t use.  Experience Cloud pricing is based on a number of different factors such as the size of your company, the other Adobe products that you use, and the features that you will need moving forward. This helps to ensure that you pay a price that makes sense for your organization.

It should be stated that Adobe is more expensive than other solutions from the likes of HubSpot and Salesforce.

There are also some free tools from Google and the paid versions of the Google Marketing Platform that have some overlap with Adobe.

 

Knowledgeable Customer Service

There are few things worse than getting stuck in the middle of your project or experiencing an issue with your software and having nowhere to turn for help. However, when you use the Adobe Experience Cloud, you will be able to reach out to Adobe’s team of experienced and knowledgeable support staff if you need a hand.

Adobe has a customer support team in just about every region of the world. No matter where you are in the world, you will be able to speak with someone who speaks your language.

If you do need an Adobe consultant to work on integrating their products with your business, this does not come cheap.

There are a host of third party companies and agencies that offer adobe training and support.

 

Improved Team Collaboration

A company is at its best when all of its employees are working together to achieve a common goal. Of course, it can be very tricky to build this level of cohesiveness and collaboration without the right tools. However, the Adobe Experience Cloud makes it easy for teams to exchange information, documentation, and other media in a timely and efficient manner. For example, if you are putting together an infographic, it is simply for your copywriter to coordinate with your graphic designer about every step of the process.

 

Ease Of Use

A piece of software can only be as good as the person who is using it.

In the past Adobe was known for its steep learning curve. The company has put a lot of effort into improving the interface of its products.  Most of the marketing suite is intuitive and can be picked up with some basic training.

To get the most of the more advanced design and analytics tools, formal training is highly recommended.

 

Efficient Data Storage

Many companies keep their digital assets in what amounts to little more than a dump – with every video, picture, or document just placed in one central folder or location. Adobe Experience Cloud helps to make your data storage more efficient and orderly. When you store files in the system, they can be accessed by every user at any time – and if you can’t find what you are looking for, you can always use the handy sorting and search functions that come as standard with the program. Adobe Experience Cloud ensures that your team will always have access to the files that they need.

 

Impressive Data Security

No matter what line of business you may be in, your company data is undoubtedly one of the most valuable assets that you possess. As such, you should do everything in your power to keep it out of the wrong hands. With the Adobe Experience Cloud system, this is easy to do. With security features such as two-factor authentication and regular penetration testing, you can be confident that your data is safe. Of course, in the unlikely event that a security flaw should appear, the Adobe Centralized Incident Response team will be standing by to address the issue.

The security of Adobe platforms is one of the reasons that large enterprise companies choose Adobe over cheaper competitors.

 

Improved Ability To Study Company Metrics

When your company launches a new content marketing campaign or sets up some advertisements on social media, you will want to know how well they performed. With the Adobe Experience Cloud system this is easy. Its in-depth reporting and metrics monitoring tools ensure that you can learn everything you need to know about how your campaigns performed, what went well, and what needs to be improved.

 

Centralization Of Marketing Efforts

Perhaps the biggest and best benefit of using the Adobe Experience Cloud system is that it has the ability to centralize the entirety of your digital marketing efforts. To manage and monitor your campaigns in the past, you would have needed to be logged into multiple accounts, programs, and websites at the same time. Now you only need to look at one central system – the Adobe Experience Cloud. From there, you can buy PPC ads, create content for your blog, and keep an eye on the performance of your campaigns from some easy to use dashboards. By simplifying the process in this way, it becomes much easier to stay on top of every facet of your digital marketing strategy.

 

Cons Of The Adobe Experience Cloud System

The Adobe Experience Cloud, like most systems, is not perfect. As such, there are a few potential drawbacks that you should be aware of before committing to the system, such as:

 

Premium Pricing

Though Adobe’s flexible pricing systems help to ensure that smaller companies will pay less for the Adobe Experience Cloud system than global corporations, it is worth noting that both organizations will almost certainly be paying a premium price for the product. Adobe believes that the system’s long list of innovative features means that is should be positioned and priced as a high-end product.

 

Integration Challenges

Whenever you introduce a new system such as the Adobe Experience Cloud program into your office you always want to know that it can integrate well with any products that you are already using or may use in the future. Adobe Experience Cloud offers integration with a host of third-party applications as well as other Adobe systems.  Adobe can be integrated with Google and other marketing platforms, but there are often issues with data discrepancies.

Read our review of the Google Marketing Platform

There are even sometimes integration challenges between Adobe’s own products. Some of the tools they offer were independent companies Adobe acquired. This which means there is not always a seamless hand off data.

 

Training And Support For The Adobe Experience Cloud System

If you want to make the most of your new digital marketing software, you will need to ensure that your employees know how to use it to its full potential. You will undoubtedly want some assistance from the product’s manufacturer in accomplishing this goal.

 

Adobe Experience Cloud Training

Adobe does an excellent job of providing easy-to-access training tools for most products. For Adobe Experience Cloud, in particular, users can follow a fully customizable online learning path that can teach them everything there is to know about the program.

Afterward, they can take an in-depth skills assessment that will evaluate their knowledge of the topics that have been covered. If there are specific areas that need to be improved upon, the system will then make suggestions for classes to take or repeat as necessary. Before long, your staff members will be experts in the use of the Adobe Experience Cloud system.

 

Adobe Experience Cloud Support

As one of the largest software companies on Earth, Adobe has customer support centers in countries such as the United States, the United Kingdom, Sweden, Italy, South Korea, New Zealand, China, and Australia.

No matter which help center you are calling, you will be pleased with the level of support and service that you receive. All Adobe customer service employees are knowledgeable and well-trained.

 

Adobe Experience Cloud Pricing

Before you commit to purchasing any piece of software for your business, you will, of course, need to know how much it is going to cost. While many similar companies operate on a plan based pricing model, Adobe prefers to provide each customer with an individualized quote. This makes it a little tricky to get a clear idea of pricing without speaking to a sales representative. However, the quotation model also allows them to tailor your pricing to fit your needs. If you manage a small team that only plans on using a few of the main features, you can expect to pay significantly less for the product than a large company who will be using every tool that Adobe has to offer.

Another benefit of the quotation pricing model is that it allows you the opportunity to consult with an Adobe expert who can provide you with details on how the Adobe Experience Cloud system can help your company. They can answer any questions that you may have about the product and provide you with an in-depth demonstration that displays the features that are most important to you. It is worth noting, however, that Adobe does not offer any free trials of the Adobe Experience Cloud system – so you should be sure to take full advantage of the consultation and demonstration.

With all of this in mind, however, prospective users should remember that the Adobe Experience Cloud system is undoubtedly a premium product. As such, you can expect to pay a higher than average price to gain access to its tools and features. If you are searching for a digital marketing system that will cost less than $100 per month, this probably isn’t the right tool for you.

 

Adobe Experience Cloud Conclusion

The Adobe Experience Cloud system offers a list of features that make sit one of the best marketing automation solutions.. Whether you need to improve your company’s PPC efforts, send more effective advertising emails, or just keep a closer eye on your marketing metrics, this system can help you do so.

However, because the Adobe Experience Cloud system is clearly a high-end product, you will almost certainly need to pay a premium price for it. Users who are searching for a cheap digital marketing system may need to look elsewhere.

s and creative agencies for years. Today Adobe offers a lot more than than design tools.

The Adobe marketing stack is one of the most feature filled solutions. Adobe Experience Cloud has tools to manage everything from planning and buying media, through to analytics and performance.Is it the right product for you? Let’s learn a little bit more about it before you make any decisions.

 

About Adobe Experience Cloud

Adobe Experience Cloud is a system that brings together the many smaller programs that handle many aspects of your company’s digital marketing strategy. Right now you may use one piece of software to create your content, another to send marketing emails, and another to buy ads. With Adobe Experience Cloud you can manage all these tasks from one central location. This makes the entire digital marketing experience much cleaner and better organized.

Having all tools under one software provider is referred to as a marketing stack. Read about the pros and cons of a marketing stack here.

The world of digital marketing is driven by data and analytics. The Adobe Experience Cloud features powerful reporting tools that will allow you to see how your campaigns are performing. This system allows you to drill down into every detail of your marketing plan and make adjustments and optimizations when necessary.

 

Key Features of Adobe Experience Cloud

Adobe Experience Cloud is jam-packed with powerful and interesting features for its users to take advantage of, such as:

 

Personalization

Just about every marketing guide on the market says that you should always try to speak to your customers in a way that is personal to them. In the days of mass media, this was often difficult to accomplish. Now though, Adobe Experience Cloud has made it easier than ever. Its Adobe Target feature allows users to use machine learning to test and optimize messages so that you can talk to each of your customers in a way that is meaningful to them.

 

Marketing Analytics

Unless you have a way of measuring your results, you have no way of knowing whether your marketing efforts are succeeding or failing. Adobe Experience Cloud and its Adobe Analytics feature help take the guesswork out of advertising. This powerful tool allows you to track every aspect of your online marketing in real-time. Once you have all this data in hand, it then becomes much easier to make alterations to your strategies.

 

Audience Profiles

Too many systems throw reams and reams of data at the user and expect them to know how to put it all together in a way that makes sense.

Through its Adobe Audience Manager feature, it helps users to gather as much information about their audience and put it all together into a single customer profile. This makes it easy to act on new information about each customer or target marketing toward customers who fit a certain profile. In other words, Adobe Audience Manager helps the user to know who to advertise to and when.

 

Content Management

From social media to on-site company blogs, many businesses post web content to an array of different places. Without the proper tools, this can become very messy and difficult to keep up with.

Adobe Experience Cloud aims to be the tool that you need to keep your content marketing manageable. Its Adobe Experience Manager feature allows users to create vast quantities of content and manage it in a dynamic and effective way. Its connection with Adobe Creative Cloud allows you to get your content to market faster and in a more personalized way.

 

Campaign Execution

In the past, marketers often took a scatter-gun approach to advertising. Now it is possible to make your marketing campaigns narrow and precise using Adobe Experience Cloud. Using its Adobe Campaign feature, users can accurately map every stage of the customer journey and create advertising campaigns that deliver an effective message at the optimal time. This helps to eliminate wasted time on your end and helps to ensure that you do not inundate your customers with marketing material that they are not interested in.

 

Advertising

Many large scale marketing plans will involve a mix of paid search, social media and display advertising. This usually means that you will need to interact with multiple different ad-buying programs in order to purchase the advertising that you need. With Adobe Experience Cloud, this is no longer the case. Its Adobe Advertising feature centralizes the ad-buying experience and allows users to automate every facet of their media buying. Once your ads run, you will even be able to monitor their performance from within the Adobe platform.

 

Commerce

In the world of business, you want to make it as easy as possible for your customers to but your product or service. Adobe Experience Cloud delivers exactly that. Its Magento Commerce Cloud feature allows users to perfect every aspect of the shopping experience and create a high-quality buying experience with each transaction. This powerful feature also allows you to better manage your order processing and fulfillment.

 

Engagement Marketing

In an ideal world, your company’s sales and marketing systems would work in perfect harmony with each other. Adobe Experience Cloud endeavors to make this a reality. Its Marketo Engagement Platform feature allows the user to manage leads and develop long-term customer relationships through marketing automation. The system takes every piece of data that your company has on file about a customer before deciding on how best to market to them. This helps to ensure that you are always marketing to the right people at the right time.

 

Features Of Marketo

Of all of the individual components that make up the Adobe Experience Cloud system, there is perhaps none more interesting than the Marketo Engagement Platform.

 

Marketo Marketing Automation

Without the right tools on hand, marketing can be a very labor-intensive process. However, with Marketo’s automation tools, it becomes much easier to find and engage with each of your customers. These tools can help you to learn more about what your customers want to know and see. It gives you the opportunity to provide them with exactly what they need. By optimizing your marketing efforts in this way, Marketo can help you to build long-lasting and meaningful relationships with your customers.

 

Marketo Account-Based Marketing

Using artificial intelligence, the system can use predictive algorithms to tell you which clients you should target your marketing at and when. Even better, these account-based marketing tools are very easy to use, so you will be able to roll it out within your company in a matter of days, not months.

 

Marketo Email Marketing

Email marketing is by no means a new invention or innovation. The practice has been around for more than two decades now. Thee Marketo software makes it easy to create detailed marketing emails and get them into the hands of your clients. Using a visual editor and a selection of responsive templates, you will be able to create marketing emails that look appealing and attractive on whatever device your customers might be utilizing. Marketo’s email marketing tools also allow you to automatically trigger emails in real time, use A/B testing to optimize your marketing and keep a close eye on how your marketing emails are performing at any moment in time.

 

Marketo Mobile Marketing

Every year, more and more of the world’s online activity is carried out on mobile devices. It is imperative that your company has the ability to speak to your customers via their smartphones and tablets. With Marketo, you can do exactly that. Its tools allow you to deliver personalized information to your customers wherever they may be via push notifications and in-app messages. You can even make alterations and changes to the marketing that you push out based on the geographic location of your customer’s device.

 

Marketo Social Media Marketing

Social media accounts for some of the highest amount of time spent online. Marketo’s suite of tools makes it easier than ever to reach out to your customers via social media. It offers features that make it easy for your customers to share your content, track your metrics, and personalize your social ads. These features make it possible for your company to learn more about its customers, engage with them on a personal level and acquire new customers.

 

Marketo Digital Advertising

If you want your customers to pay attention to your digital advertising, you will need to ensure that it is personalized and highly relevant to them. Though this was once a very difficult task, it has become easier in recent years. With the Marketo system, you will be able to:

  • Optimize your paid search ads
  • Targeting them at the right customers
  • Bring interested and valuable visitors back to your site through retargeting
  • Segment your customers based on their interests and preferences

Marketo’s digital advertising tools aim to make it easier for you to reach your customers in a targeted and personalized manner.

 

Marketo Website Personalization

For many businesses the vast majority of people who visit their website are people who have never been there before. You will want to make every effort to give them a reason to stick around or come back again another time. The best way to accomplish this is through website personalization.

With Marketo Personalization features you will be able to:

  • Customize the content
  • Tailor messaging
  • Apply different calls-to-action

The content that visitors see when they come to your website van be based on factors such as their previous browsing history and location. By personalizing their experience in this way it will become easier to convert them into customers.

 

Marketo Marketing Analytics

Without tracking and accurate data it is impossible to know how your marketing efforts are performing. With Marketo it is easy to find the information that you require. Even better, Marketo doesn’t just throw a series of numbers at you and expect you to know what to do with them. Instead, it puts your data into easy-to-understand graphs and charts for you to review. Once you have this information on hand, it then becomes much easier to make actionable decisions.

 

Marketo Content Recommendations

If you would like your customers to read and pay attention to your marketing content, you should ensure that they will find it interesting and relevant. Marketo’s content AI tools aims to help you do exactly that. It is capable of crawling your website and identifying blog posts or images that your customers may find interesting and then recommending it to them. This, in turn, works to boost your overall return on investment from your content marketing plans.

 

Marketo Sales Engagement

Just about every sales manager in the world would like their reps to be able to spend more time selling and less time worrying about administrative tasks. Marketo aims to make this possible through:

  • Automated inbound and outbound engagements
  • A prioritized client list
  • In-depth insights

This gives sales teams the ability to spend their day speaking with the customers who have the best chance of saying yes to a deal. This level of efficiency can do wonders for reducing waste and increasing sales within your business.

Marketos key competitor in sales engagement comes from Salesforce and HubSpot.

Read our detailed review of HubSpot.

 

Pros Of The Adobe Experience Cloud System

When your company makes use of the Adobe Experience Cloud system you will enjoy a number of key benefits, such as:

 

Flexible Pricing

When purchasing any product or service, the last thing you want to do is wind up paying for an array of features that you don’t need or won’t use.  Experience Cloud pricing is based on a number of different factors such as the size of your company, the other Adobe products that you use, and the features that you will need moving forward. This helps to ensure that you pay a price that makes sense for your organization.

It should be stated that Adobe is more expensive than other solutions from the likes of HubSpot and Salesforce.

There are also some free tools from Google and the paid versions of the Google Marketing Platform that have some overlap with Adobe.

 

Knowledgeable Customer Service

There are few things worse than getting stuck in the middle of your project or experiencing an issue with your software and having nowhere to turn for help. However, when you use the Adobe Experience Cloud, you will be able to reach out to Adobe’s team of experienced and knowledgeable support staff if you need a hand.

Adobe has a customer support team in just about every region of the world. No matter where you are in the world, you will be able to speak with someone who speaks your language.

If you do need an Adobe consultant to work on integrating their products with your business, this does not come cheap.

There are a host of third party companies and agencies that offer adobe training and support.

 

Improved Team Collaboration

A company is at its best when all of its employees are working together to achieve a common goal. Of course, it can be very tricky to build this level of cohesiveness and collaboration without the right tools. However, the Adobe Experience Cloud makes it easy for teams to exchange information, documentation, and other media in a timely and efficient manner. For example, if you are putting together an infographic, it is simply for your copywriter to coordinate with your graphic designer about every step of the process.

 

Ease Of Use

A piece of software can only be as good as the person who is using it.

In the past Adobe was known for its steep learning curve. The company has put a lot of effort into improving the interface of its products.  Most of the marketing suite is intuitive and can be picked up with some basic training.

To get the most of the more advanced design and analytics tools, formal training is highly recommended.

 

Efficient Data Storage

Many companies keep their digital assets in what amounts to little more than a dump – with every video, picture, or document just placed in one central folder or location. Adobe Experience Cloud helps to make your data storage more efficient and orderly. When you store files in the system, they can be accessed by every user at any time – and if you can’t find what you are looking for, you can always use the handy sorting and search functions that come as standard with the program. Adobe Experience Cloud ensures that your team will always have access to the files that they need.

 

Impressive Data Security

No matter what line of business you may be in, your company data is undoubtedly one of the most valuable assets that you possess. As such, you should do everything in your power to keep it out of the wrong hands. With the Adobe Experience Cloud system, this is easy to do. With security features such as two-factor authentication and regular penetration testing, you can be confident that your data is safe. Of course, in the unlikely event that a security flaw should appear, the Adobe Centralized Incident Response team will be standing by to address the issue.

The security of Adobe platforms is one of the reasons that large enterprise companies choose Adobe over cheaper competitors.

 

Improved Ability To Study Company Metrics

When your company launches a new content marketing campaign or sets up some advertisements on social media, you will want to know how well they performed. With the Adobe Experience Cloud system this is easy. Its in-depth reporting and metrics monitoring tools ensure that you can learn everything you need to know about how your campaigns performed, what went well, and what needs to be improved.

 

Centralization Of Marketing Efforts

Perhaps the biggest and best benefit of using the Adobe Experience Cloud system is that it has the ability to centralize the entirety of your digital marketing efforts. To manage and monitor your campaigns in the past, you would have needed to be logged into multiple accounts, programs, and websites at the same time. Now you only need to look at one central system – the Adobe Experience Cloud. From there, you can buy PPC ads, create content for your blog, and keep an eye on the performance of your campaigns from some easy to use dashboards. By simplifying the process in this way, it becomes much easier to stay on top of every facet of your digital marketing strategy.

 

Cons Of The Adobe Experience Cloud System

The Adobe Experience Cloud, like most systems, is not perfect. As such, there are a few potential drawbacks that you should be aware of before committing to the system, such as:

 

Premium Pricing

Though Adobe’s flexible pricing systems help to ensure that smaller companies will pay less for the Adobe Experience Cloud system than global corporations, it is worth noting that both organizations will almost certainly be paying a premium price for the product. Adobe believes that the system’s long list of innovative features means that is should be positioned and priced as a high-end product.

 

Integration Challenges

Whenever you introduce a new system such as the Adobe Experience Cloud program into your office you always want to know that it can integrate well with any products that you are already using or may use in the future. Adobe Experience Cloud offers integration with a host of third-party applications as well as other Adobe systems.  Adobe can be integrated with Google and other marketing platforms, but there are often issues with data discrepancies.

Read our review of the Google Marketing Platform

There are even sometimes integration challenges between Adobe’s own products. Some of the tools they offer were independent companies Adobe acquired. This which means there is not always a seamless hand off data.

 

Training And Support For The Adobe Experience Cloud System

If you want to make the most of your new digital marketing software, you will need to ensure that your employees know how to use it to its full potential. You will undoubtedly want some assistance from the product’s manufacturer in accomplishing this goal.

 

Adobe Experience Cloud Training

Adobe does an excellent job of providing easy-to-access training tools for most products. For Adobe Experience Cloud, in particular, users can follow a fully customizable online learning path that can teach them everything there is to know about the program.

Afterward, they can take an in-depth skills assessment that will evaluate their knowledge of the topics that have been covered. If there are specific areas that need to be improved upon, the system will then make suggestions for classes to take or repeat as necessary. Before long, your staff members will be experts in the use of the Adobe Experience Cloud system.

 

Adobe Experience Cloud Support

As one of the largest software companies on Earth, Adobe has customer support centers in countries such as the United States, the United Kingdom, Sweden, Italy, South Korea, New Zealand, China, and Australia.

No matter which help center you are calling, you will be pleased with the level of support and service that you receive. All Adobe customer service employees are knowledgeable and well-trained.

 

Adobe Experience Cloud Pricing

Before you commit to purchasing any piece of software for your business, you will, of course, need to know how much it is going to cost. While many similar companies operate on a plan based pricing model, Adobe prefers to provide each customer with an individualized quote. This makes it a little tricky to get a clear idea of pricing without speaking to a sales representative. However, the quotation model also allows them to tailor your pricing to fit your needs. If you manage a small team that only plans on using a few of the main features, you can expect to pay significantly less for the product than a large company who will be using every tool that Adobe has to offer.

Another benefit of the quotation pricing model is that it allows you the opportunity to consult with an Adobe expert who can provide you with details on how the Adobe Experience Cloud system can help your company. They can answer any questions that you may have about the product and provide you with an in-depth demonstration that displays the features that are most important to you. It is worth noting, however, that Adobe does not offer any free trials of the Adobe Experience Cloud system – so you should be sure to take full advantage of the consultation and demonstration.

With all of this in mind, however, prospective users should remember that the Adobe Experience Cloud system is undoubtedly a premium product. As such, you can expect to pay a higher than average price to gain access to its tools and features. If you are searching for a digital marketing system that will cost less than $100 per month, this probably isn’t the right tool for you.

 

Adobe Experience Cloud Conclusion

The Adobe Experience Cloud system offers a list of features that make sit one of the best marketing automation solutions.. Whether you need to improve your company’s PPC efforts, send more effective advertising emails, or just keep a closer eye on your marketing metrics, this system can help you do so.

However, because the Adobe Experience Cloud system is clearly a high-end product, you will almost certainly need to pay a premium price for it. Users who are searching for a cheap digital marketing system may need to look elsewhere.

 

ComparisonX Editorial

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