Best CRM for Large Business | Chosen by Industry Experts

by ComparisonX Editorial Mar 10, 2019

As part of our ask the expert series, we asked six industry leaders what is the best CRM for large business.

Salesforce was selected by most for its ability to handle the complexities of enterprise size teams.  Whilst HubSpot is known for its adoption by small companies, some also felt it can meet the needs of large clients.  Microsoft Dynamics also gets an honorable mention.

Check out the best CRM for small business as chosen by industry experts 

John Campbell, Blue Frog:

“Salesforce is still the king of the enterprise. The complexities of multiple sales teams, the need for integrations, and complex reporting needs that are more prevalent in an enterprise environment are where the Salesforce product stands out.”

John Campbell, President
Blue Frog, Dynamic Marketing
Blue Frog

Drew Cohen, SmartBug:

“For larger businesses, a CRM system will have significantly more users that are engaging with the system on a daily basis, so usability and scalability is still of chief concern. Over the last couple years, enterprise salespeople have tended to lean towards as the CRM of choice, as they’ve dominated the market and provided an excellent solution. However, throughout 2018, Hubspot really embraced the enterprise challenge and announced features such as automatic call transcription, integrated sales playbooks, seamless quote creation and more.

Personally, I find the user interface and the fact that Hubspot offers multiple powerful hubs (Marketing, Sales and Service) as a key differentiator. At its core, a CRM system needs to house data and present it in a way that gives the organization insight into their prospects and customers. Both Hubspot CRM and Salesforce CRM do a great job of this, and it comes down to an evaluation of all of the specific features and how an organization plans to embrace the total software solution. Also, it’s always critical to evaluate the overall technology stack at your organization to ensure your CRM can be integrated as seamlessly as possible.”

Drew Cohen
Senior Marketing Strategist & Team Lead
SmartBug Media
Drew Cohen Linked-In

Alex Quinn, BroadPoint:

Dynamics 365, Microsoft’s Cloud-based solution, tears down the traditional silos of customer relationship management (CRM) and enterprise resource planning (ERP). For enterprise-level businesses this is a game changer in terms of thinking about their technology footprint. With Dynamics 365, business applications are reimagined as modern, unified, intelligent and adaptable solutions that are integrated with Office 365 and natively built on Microsoft Azure.

All of Microsoft’s intelligent business apps align to a new common data model, and an extensibility model that combines existing customization tools with PowerApps and Flow. The standardization and consistency of schema enables customers to build innovative applications to automate business processes spanning the entire business process spectrum.

And with their Artificial Intelligence (AI) and Machine Learning features in Dynamics 365, Microsoft is taking another step forward on the journey to help empower large companies to achieve more through the accelerant of business applications.”

Alex Quinn
Marketing Manager
Follow BroadPoint on LinkedIn

Lily Smirnova,  CoreValue:

Enterprise CRM  is designed to solve the complexities of sizable companies with automation and advanced customization.

Having a profound experience with Salesforce platform, a world leading CRM provider, our experts note that the enterprise CRM should include:

  • Business intelligence and reporting tools
  • Inventory  tools
  • Shipping/ logistics tolls
  • Financial management tools
  • Marketing and Sales tools

Lily Smirnova
Marketing and Business Development Manager

Carina Duffy, Impact:

“I am completely biased as I work primarily in HubSpot, and I do think that the HubSpot platform in the last year has become much more competitive in the enterprise/mid-market space. In our space, Salesforce seems to be the go-to CRM for large business since it is more customizable than HubSpot, and can be manipulated for larger sales teams with more complex processes.”

Carina Duffy
HubSpot Specialist and Lead HubSpot Trainer at IMPACT
Carina Duffy Linked-In

Erica Stritch, Rain Group:

“The obvious answer here is Salesforce. There simply isn’t another option on the market that offers a comprehensive relationship management ecosystem. If your global teams need to manage multi-national prospects and customers, Salesforce is the only way to do it. It’s built for enterprise organizations that need multiple integrations, advanced analytics, thorough reporting, developer customizations, and a lot more.”

Erica Stritch
RAIN Group
VP of Marketing
Rain Group on Linked-In



ComparisonX Editorial

ComparisonX articles are written by a panel of independent experts. If you would like to join an expert panel or submit an article for consideration, drop us a line at We welcome users with a range of experience. Key for our readers is having people who actually use the products we are reviewing on a daily basis.

Related articles

HubSpot Facts: Infographic

What makes HubSpot one of the mos...

by admin
HubSpot Pricing

HubSpot Pricing – Updated February 2019

In this article we will provi...

by admin
Pipedrive CRM review

Pipedrive CRM In-Depth Review

Pipedrive has earned a reputa...

by admin


Privacy Preference Center

Strictly Necessary

These cookies are necessary for the site to function properly.

gpdr, dynsrv


These cookies collect information about how you use and interact with our website, enabling us to improve the performance of our website and allowing you to find the content that you are explicitly looking for.

_ga, _gid, _gat