Marketing Software

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Indepth Google Marketing Platform Review

by Editor

This article provides an in-depth review of the Google Marketing Platform.  The Google Marketing Platform is not a pure Martech service provider, as many of its tools are designed to optimize its own media products. However, as it is so widely used we have included it in the analysis of leading marketing technology vendors. Google Marketing Platform launched in 2017 and was the first time Google integrated all of its previous analytics and marketing platforms under one brand and interface. […]

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